The luxury fragrance brand, Ralph Lauren Fragrances, has appointed Indian fast-bowling sensation Jasprit Bumrah as the official ambassador for its latest offering, Polo 67 Eau de Parfum, in India.
The partnership highlights the brand’s commitment to celebrating values of discipline, determination, and quiet confidence, qualities that define Bumrah’s journey from a young cricketer with humble beginnings to one of the world’s leading fast bowlers.
The announcement is part of Ralph Lauren Fragrances’ campaign to reinvigorate the Polo collection in India. Managed by L’Oréal International Distribution, SAPMENA, Polo 67 marks a bold evolution for the brand, blending athletic energy with timeless sophistication.
Speaking on the partnership, Charles-Alexandre Boczmak, General Manager of L’Oréal International Distribution SAPMENA, said, “Jasprit’s journey of perseverance and discipline, and his role as an inspiration to millions, make him the ideal partner to represent Polo 67. His persona perfectly reflects the timeless yet vibrant and contemporary vision that Ralph Lauren Fragrances embodies.”
Jasprit Bumrah added, “Ralph Lauren has always symbolized timeless elegance and authentic individuality. As a brand I’ve always admired and dreamed of working with, it was an honor to collaborate with them – and no less, on a fragrance campaign that’s centered around designing your dreams through determination and grit. That is a message that really resonates with me in my cricket career and in my life.”
Polo 67 Eau de Parfum is crafted to balance freshness and depth, featuring top notes of pineapple accord, green mandarin, bergamot, and cardamom, layered with a heart of sesame seed, cypress, and lavandin, and anchored by a warm base of vetiver, cedarwood, and benzoin. The fragrance is designed to capture the duality of strength and composure, reflecting the equilibrium Bumrah brings to his game.
The campaign positions Polo 67 as a contemporary yet classic scent for modern achievers, reinforcing Ralph Lauren’s legacy of refined masculinity and sporting elegance. Through this collaboration, the brand aims to engage a new generation of Indian consumers who value both performance and authenticity.
The Polo 67 Eau de Parfum will be available across select retail outlets and online platforms in India, aligning with Ralph Lauren Fragrances’ renewed focus on the South Asian market.
For Bumrah, this campaign adds to a growing roster of endorsements. In 2025 alone, he has been associated with brands including JadeBlue, foundit, L&T Finance, Lenovo, Volkswagen, Boomer, Canara HSBC Life Insurance, uppercase, and Skechers, underscoring his expanding commercial appeal beyond cricket.
