The former Indian Premier League (IPL) champions, Rajasthan Royals have landed a deal with the fan engagement and wellness brand, Stepathlon. This agreement will engage the Royals community and help the fans stay closer to the franchise along with expanding the fan base. The details of this association are yet to be announced.
While speaking about this agreement, Lead Owner of Rajasthan Royals, Manoj Badale said, “We are positive that this unique initiative with Stepathlon, will help us deeply connect with our fans and grow the ‘Royals’ community across the globe”.
CEO of Royals Sports Group, Mike Fordham, said, “We are excited to partner with Stepathlon to bring us closer to our fans and also to bring value to our commercial partners and other stakeholders, to drive domestic and cross border revenues through multiple channels”.
Ravi Krishnan, Chairman and Founder, Stepathlon, added, “I’m personally, and professionally, thrilled about this collaboration. Continuous fan engagement is the holy grail in Sports and Entertainment, and we are thrilled that Stepathlon delivers deeper and more meaningful fan engagement whilst creating a healthier, happier more productive planet.”
Ahead of the mega auction, the Royals have retained their skipper Sanju Samson, which is likely to take place in January 2022.