OPPO India, a leading global smart device brand, has launched a new campaign “Smooth OPPOrator” featuring Indian footballer Rahul KP to promote its OPPO Reno 14 smartphone, emphasising the device’s smooth performance and sleek style.
Rahul KP personified the campaign’s attitude of seamless performance and easy flair. The ad resonated with people throughout the country, generating millions of Instagram views and sparking lively discussions about the Reno 14’s features and design.
On his association, Rahul KP said, “Football is all about speed, precision, and smooth transitions – qualities I find mirrored in the OPPO Reno 14. I’m thrilled to be part of this campaign and to see fans connect with the message of being a true ‘Smooth OPPOrator.”
Rishabh Tiwari, Sponsorship Manager at TRP Sports, commented, “At TRP Sports, our focus is on creating authentic connections between brands and athletes. Rahul KP’s youthful energy and strong digital presence made him the perfect fit for OPPO’s Reno 14 campaign. We’re proud to have played a role in bringing this collaboration to life and driving such impactful engagement.”
The “Smooth OPPOrator” campaign emphasises OPPO’s dedication to innovation while celebrating the intersection of technology, sports, and lifestyle. With footballer Rahul KP on board, OPPO strives to close the gap between performance and everyday experiences, resulting in the Reno 14 smartphone that appeals to India’s future generation.
In August 2025, Dr. Oetker appointed Rahul KP to promote its High-Protein Peanut Butter. The campaign emphasises his athletic image, speed and high performance and promotes the product as the best nutrition option for fitness-conscious youngsters and athletes.
Although Rahul KP does not play regularly for the Indian national football team, his expanding list of commercial sponsorships demonstrates his significant regional impact and market appeal, notably in Kerala, which is widely recognised as one of India’s footballing powerhouses. Kerala, known for its strong football culture, has welcomed Rahul as one of its own, making him a household figure throughout the area. His popularity grew not just as a result of his performances with Kerala Blasters, but also because of his off-field presence and recent international exposure, such as representing West Ham United in the global 7v7 TST event.
