Plaeto has signed the former Indian cricketer and the newly appointed head coach of the national team, Rahul Dravid as the company’s brand ambassador. The campaign will include a video that will go across different social media handles from the 14th of November.
Plaeto was founded by Ravi Kallayil, Sara Kilgore and Pavan Kareti back in March 2020 and its main goal is to bring foot health-focused for growing feet. Their idea is formed around children. To back this ideology, Plaeto has even 50% less carbon footprint than other brands.
Ravi Kallayil, CEO and co-founder, Plaeto, said, “When a sporting legend like Dravid believes in your mission and vision, it is a great confidence booster. His passion to support children and cultivate a culture of play has helped us immensely over the last few months. Plaeto is a result of extensive R&D to cater to the unique requirements of Indian children.”
Kallayil further added, “Our product team in the US, as well as the core team in Bengaluru, are grateful to Dravid for providing us with valuable insights on the importance of foot health, his personal experiences on footwear and the changes that could make the product even better. Besides the rich experience that he brings to the table, he is also a great mentor, who actively champions the efforts of others.”
The Bengaluru-based brand’s main focus is currently to grow in India but globally too they are forming a name for themselves. They are also located in Africa and now plan to spread it across Europe and US.