Afghanistan and Kolkata Knight Riders (KKR) player Rahmanullah Gurbaz has signed with The Lettuce Co., the Indian talent management firm, founded by Piyush Jain.
Jain will represent Gurbaz solely in all global commercial, branding, and appearance engagements under this new relationship.
Gurbaz has quickly gained popularity among fans for his bold batting and mesmerising on-field intensity. His decision to work with an Indian management demonstrates a clear vision: to expand his commercial footprint in the world’s largest cricket market. With his rising popularity in India and foreign leagues, this effort represents a purposeful pivot towards establishing a strong off-field character based on youth-centric sports, fashion, and lifestyle affiliations.
On the deal, Rahmanullah Gurbaz said, “I call Kolkata my second home for a reason. My connection with India is quite rooted so getting associated with an Indian management to represent me globally was the best option. I could see spark in Piyush and his way of working, so joining hands has been a great decision. I am looking forward to all the great work we do together.Whilst talking about KKR and my time here in India, apart from the team mates, I love spending time with our Franchise owner Shahrukh Khan. He is my snooker partner, we play the game together to de-stress before our matches. I also teach SRK pashto language, I am sure, my association with KKR will make him a pro in my language very soon.”
Piyush Jain, the founder of The Lettuce Co., has more than a decade of expertise in talent strategy, media, and brand development. Jain specialises in creating personalised experiences that combine cultural relevance with global corporate storylines. He has also taken part in World Tours such as Dream Team, alongside stars like Alia Bhatt, Karan Johar, Varun Dhawan, Sidharth Malhotra, Badshah, Aditya Roy Kapoor, and Parineeti Chopra.
Piyush Jain, Owner, The Lettuce Co., said, “I’ve always trusted instincts shaped by experience. Growing up in Kolkata taught me crisis management and quick decision-making. My early stint with KKR and Telugu Warriors gave me deep insight into the sports and branding ecosystem. While I’ve recently managed top names in the Indian film industry, working with Rahmanullah Gurbaz is a perfect blend of my love for sport and entertainment. With The Lettuce Co, I aim to build cross-industry bridges that elevate talent and unlock serious brand value and with Gurbaz, the potential is immense.”
Rahmanullah Gurbaz’s impact will grow significantly as a result of this partnership. The agreement offers an exciting new chapter for the cricketer, establishing him not just as a sportsman but also as a global youth idol.