Raft Cosmic EV, a pioneer in the Indian electric vehicle market, has solidified its position as a leader in sustainable mobility by appointing cricketing icon, Sourav Ganguly as its brand ambassador.
The partnership was unveiled at a grand event in Kolkata on World EV Day.
Ganguly’s association with the battery-powered vehicle aligns with the brand’s commitment to innovation, performance, and environmental responsibility. As a revered figure in Indian sports, his influence and popularity are expected to significantly boost the brand’s visibility and appeal among consumers.
Aditya Vikram Birla, Chairman, and Managing Director of Cosmic EV and Cosmic Birla Group expressed his excitement about the partnership, “At Raft Cosmic EV, we are dedicated to revolutionizing the way you experience electric mobility. Our mission is to create high-performance, eco-friendly vehicles that not only meet but exceed your expectations. We are committed to delivering superior quality and unparalleled performance in every vehicle we produce. Our electric vehicles are designed with the latest technology & innovation to ensure maximum efficiency, reliability, and style. From the sleek design to the powerful motors, every detail is meticulously crafted to provide you with an exceptional driving experience.”
Sourav Ganguly shared his enthusiasm and said, “At Raft Cosmic EV, sustainability is at the core of the values. They believe in creating a greener future, and these electric vehicles are a testament to that belief. By choosing Raft Cosmic EV, one is not only opting for cutting-edge technology but also contributing to a cleaner, more sustainable environment.” He emphasised on discovering the joy of driving a Raft Cosmic EV and be a part of the movement towards a sustainable future by experiencing the perfect blend of innovation, performance, and style with Raft Cosmic EV.”
The event also marked the launch of the new zero-emission vehicle (Street Fighter), featuring upgraded features such as a larger size, a new digital dial, and an enhanced motor and controller for improved performance.
With Ganguly as its brand ambassador, the electric vehicle aims to further accelerate its growth in the Indian electric vehicle market. The company’s focus on high-quality products, cutting-edge technology, and a commitment to sustainability positions it well to meet the increasing demand for electric vehicles in the country.