Quess Corp, a global leader in workforce management, has launched its first-ever advertising campaign featuring the renowned Indian cricketer, Jasprit Bumrah.
The “#FindYourWings” campaign celebrates the resilience, determination, and dedication that Bumrah and Quess Corp embody.
The ad film traces Bumrah’s inspiring journey from humble beginnings to international cricketing stardom, emphasising his commitment to excellence. This theme of reaching new heights parallels the opportunities Quess Corp provides its associates, empowering them to fulfil their potential and achieve their aspirations.
Speaking about the film, Guruprasad Srinivasan, ED and group CEO of Quess Corp, said, “Our ad campaign celebrates perseverance, determination, and dedication that is synonymous to Jasprit Bumrah’s accomplishments and Quess Corp’s 17-year history as a workforce management pioneer. Bumrah’s rise from his humble beginnings to a global cricketing icon reflects his grit and commitment to excellence. This campaign #findyourwings showcases the opportunities and career journeys for our associates to build their aspirations through Quess. We’re excited to begin this new chapter, reinforcing our promise to deliver state-of-the-art workforce solutions.”
George Kovoor, Chief Creative Officer, Famous Innovations, South, added, “Quess’s journey has been both meteoric and inspiring. Pretty much the same can be said of one of my favourite cricketers, Jasprit Bumrah. This film is charged with the energy and passion of two world beaters and I am very excited with what we were able to create. I have very little doubt that this is one of Bumrah’s best films. I thank the clients for backing us in this exciting and extremely satisfying project.”
This partnership with Bumrah marks an important milestone in Quess Corp’s journey. It aims to inspire individuals to pursue their ambitions with Quess’s support.
With a focus on technology-driven solutions, Quess provides services in workforce management, operating asset management, global technology solutions, and product-led businesses, helping clients increase efficiency, reduce costs, and improve productivity.
The campaign was brought to life by Famous Innovations, an independent creative agency known for its bold approach to branding and marketing. Founded by Raj Kamble, the agency has gained recognition for its innovative campaigns for prominent brands like Burger King, Titan, and Nestlé, earning multiple awards including South Asia Independent Agency of the Year.
The ad was produced by Little Giant Films, an emerging production house founded by Vandana Singh and Karan Sharma. Its vision of blending traditional advertising principles with contemporary production techniques aligns perfectly with the campaign’s spirit. The agency strives to create visuals that resonate with modern audiences, transforming abstract ideas into compelling visual narratives.
Jasprit Bumrah’s off-field popularity continues to grow in 2024 as the pacer signed collaborations with Boomer, Shree TMT Steel, YiPPee!, and JK Super Cement. This new campaign with Quess Corp further strengthens his standing as a role model and icon, inspiring individuals to find their wings and pursue their dreams.