Queen’s Park Rangers sponsor Daniel Ashville Louisy funds his own local club. The Managing Director of the Ashville group (focused on construction, aggregate, waste management and ready mix cement) says that small-sized businesses should invest more in the English football league (EFL).
He mentioned that football sponsorships in the second division of English football provided small scale companies like his an opportunity to partner up with a club. However, on the other hand, sponsorship deals in the English Premier League are extremely expensive and unaffordable for them.
Daniel Ashville talked at length about the rise in gambling or betting sponsoring football teams. He explained that analysis revealed almost 40% of the teams in the Premier League have a sponsorship tie-up with a betting company. He has talked in-depth about the dynamics of football sponsorship in a video that is available on YouTube.
“The sponsorship deals that we do tend to run for two years – so what happens if QPR get relegated, very unlikely. or promoted, much more likely?” Ashville said.
“Within the contract, there are released clauses, so the money obviously changes. If you go up, there’ll be a significant difference in what we have to pay yearly. The reason for this is at Championship level you’d say your exposure is national, but in the Premier League, it’s definitely international and it’s broadcast all over the world, so that’s what you’re paying for.”
“I feel the Championship is perfect for us. If QPR are promoted, we’ll have to take a view, and think about how we’re going to do it, because we definitely can’t afford the front of shirt, and in the Premier League, there is no back of shirt,” he added.