Qatar Airways soars as title sponsor of Premier Padel

The tour itself is renamed the "Qatar Airways Premier Padel Tour," reflecting the airline's prominent role.

The world’s leading professional padel tour, Premier Padel has cemented a game-changing multi-year partnership with Qatar Airways, the flag carrier of Qatar.

This strategic alliance has elevated the Doha-based airline to the official airline partner and title sponsor of the Premier Padel Circuit.

The partnership has marked a significant milestone for professional padel. The tour is renamed the “Qatar Airways Premier Padel Tour,” reflecting the airline’s prominent role. Additionally, the prestigious season-ending finals in Barcelona will be known as the “Qatar Airways Premier Padel Finals.”

This collaboration is fueled by a shared vision: to propel padel’s global expansion. The 2024 season boasts a robust schedule with 25 tournaments staged across 17 countries, fostering wider participation and igniting passion for the sport.

Nasser Al-Khelaïfi, Chairman of Premier Padel, said, “We are delighted to welcome Qatar Airways – the best airline in the world and one of the world’s leading global brands – as the new title sponsor of Premier Padel. We are entering a fantastic new era for the sport and our collaboration with Qatar Airways will deliver exceptional experiences for players and fans, as well as global visibility for the tour. We are committed to the growth of padel all around the world and this latest partnership shows the commercial and sporting appeal of Premier Padel, together with our desire to take the tour – and the sport – to the next and highest level.”

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said, “Padel is thriving with ever-increasing participation around the world. Our global network will serve as the perfect way to connect fans, players and the officials on this 25 destination tour. We look forward to playing our role in accelerating the popularity and growth of padel as Official Title Partner and Official Airline Partner of the Qatar Airways Premier Padel Tour. The sport exemplifies the diversity of our portfolio as we continue to extend our passion for bringing people together through sport.”

Beyond simply sponsoring the tour, the top-tier Padel and Qatar Airways will work together to design customized travel solutions specifically tailored to enhance the travel experiences of players and fans. The Qatari carrier’s extensive network, spanning over 170 destinations, seamlessly connects padel enthusiasts worldwide. Furthermore, travellers can expect a comfortable and efficient journey through Hamad International Airport, recently recognized as the “World’s Best Airport” for the third time by Skytrax.

Qatar Airways, a multi-award-winning airline, boasts accolades such as ‘World’s Best Business Class’ and ‘Best Airline in the Middle East.’ Its extensive network connects travellers through Hamad International Airport, renowned for its world-class facilities and service excellence.

This partnership adds to Qatar’s national airline’s growing portfolio of sports sponsorships, which already includes MotoGP and the FIA World Endurance Championship (WEC).

Premier Padel recently announced a multi-year partnership with Red Bull, a leading energy drink brand. This collaboration encompasses media services, streaming, production, and sponsorship, extending until the end of the 2027 elite padel series.

The strategic alliance between the professional padel circuit and the Gulf airline signifies a promising new chapter for professional padel. With this collaboration, both entities are poised to elevate the sport to even greater heights on the international stage.

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