Formula 1, the world’s premier motorsport competition, has unveiled a significant multi-year agreement, naming global professional services firm PricewaterhouseCoopers (PwC) as its official consulting partner.
The dynamic collaboration is set to officially launch at the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2025, taking place from May 2 to 4, 2025.
This strategic alliance has united two organisations renowned for their commitment to high performance and navigating intricate global landscapes. Under the terms of the multi-year partnership, PwC will gain valuable access to the sport’s extensive platform, including prominent trackside signage at select Grands Prix and exclusive opportunities to host clients and key stakeholders within the exhilarating atmosphere of F1 races throughout the season.
Speaking on the occasion, Emily Prazer, Chief Commercial Officer of Formula 1, said, “As two brands founded upon the need to solve complex problems at the highest level, partnering with PwC is a natural fit for Formula 1. Their consultancy expertise will support our complex and evolving business as we look to innovate and continue our global growth, and our global platform will enable them to bring their business to our millions of fans, both at events and watching at home.”
Paul Griggs, PwC US Senior Partner, added, “Formula 1 represents the kind of high-performance environment where strategy, speed and innovation converge — and that’s where PwC thrives. As we work alongside F1’s team, we see an incredible opportunity to support them in their drive to the leading edge, bringing additional innovative thinking to complex challenges — helping them shape their future across an ever-changing global landscape.”
The partnership will provide PwC with a powerful stage to amplify its brand presence and showcase its diverse capabilities to F1’s extensive global audience. Beyond brand visibility, the agreement includes premium hospitality experiences at Grand Prix events worldwide. This unique access will enable PwC to cultivate deeper relationships with clients and stakeholders within the high-energy environment of F1.
This announcement is particularly significant for PwC as it coincides with the firm’s first global brand refresh in over a decade. The role of official consulting partner of Formula 1 will be a cornerstone of this revitalised brand identity, underscoring PwC’s commitment to innovation and its dedication to empowering businesses to thrive in a rapidly changing world.
The collaboration between F1 and PwC represents a powerful convergence of two global leaders, each driven by a relentless pursuit of excellence and innovation within their respective domains. As the 2025 Formula 1 season unfolds, the impact of this strategic partnership will be closely observed, promising to deliver insightful strategic enhancements to the pinnacle of motorsport.
PwC is a globally recognised professional services firm with a clear purpose: to build trust in society and solve important problems. Operating as a network of firms across 151 countries, PwC employs a dedicated workforce of nearly 364,000 professionals. These individuals are committed to delivering high-quality services spanning assurance, advisory, and tax, helping organisations navigate complex challenges and achieve their strategic goals in an ever-evolving global landscape.
This latest collaboration underscores Formula 1’s strategic focus on aligning with leading global brands. Following successful partnerships with prestigious names such as Belvedere Vodka, Allwyn, Barilla, ALT Sports Data, Tag Heuer, Louis Vuitton, and Moët Hennessy, the addition of PwC further solidifies F1’s position as a premier platform for brands seeking to engage a highly engaged and affluent global audience.