PVR Inox to broadcast ICC Men’s T20 World Cup 2024 live in association with Star Sports

This collaboration will allow fans to experience the thrill of the ICC Men's T20 World Cup 2024 on the big screen in over 121 PVR Inox screens across 45+ cities throughout India.

PVR Inox, the country’s leading cinema chain, has joined forces with Star Sports to broadcast live matches of the ICC Men’s T20 World Cup 2024 on the big screen.

This collaboration will allow fans to experience the thrill of the tournament on the big screen in a high-energy atmosphere allowing fans to witness the entire Indian campaign, from the initial league stage matches to the high-stakes semi-finals and the ultimate final. The screenings will encompass over 121 PVR Inox screens across 45+ cities throughout India.

Commenting on the announcement, Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd, said, “We are incredibly excited to collaborate with Star Sports to bring the ICC Men’s World Cup 2024 to our cinemas. This association is a significant milestone for us, as it combines two of India’s greatest passions: cricket and cinema. Screening the World Cup in our cinemas offers fans a stadium-like experience, filled with excitement and camaraderie. Last year, we witnessed an overwhelming response from audiences, with an influx of footfalls to our screenings across cities, affirming the immense popularity and success of this initiative. At PVR INOX, we are dedicated to enhancing the entertainment experience, and screening live cricket matches in our cinemas is a testament to that commitment.”

Speaking on the association, Vikram Passi, Head – Marketing, Star Sports Network, said, “Star Sports is underscoring its commitment to cricket fans this ICC T20 World Cup by partnering with PVR, wherein cinemas will transform into dynamic mini-stadiums, providing a vibrant space for fans to unite and cheer for Team India.  This collaboration strengthens our commitment to creating a communal and joyous atmosphere around cricket, highlighting its unifying power. Star Sports immersive and electrifying broadcast will be further magnified on the biggest screen allowing India fans to revel in an unparalleled celebration of cricket.”

This partnership aligns perfectly with PVR Inox’s commitment to expanding its offerings and providing world-class entertainment to a nationwide audience. The screenings will be held not only in major metropolitan areas but also in tier-2 and tier-3 cities.

Recently, Cinepolis, a leading cinema chain in India, partnered with the official broadcaster of the T20 World Cup, to bring the action to the big screen.

The Men in Blue, under the leadership of Rohit Sharma, will begin their campaign against Ireland on June 5 in New York. This will be followed by the much-awaited clash against Pakistan on June 9. The excitement continues as India takes on the host nation, the USA, on June 12, before wrapping up their group stage matches against Canada on June 15.

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