India’s football fans are in for a treat as PVR INOX, India’s leading multiplex chain, and Star Sports have teamed up to bring the excitement of the Premier League (PL) to the silver screen.
Starting November 10, 2024, select PVR INOX cinemas across major cities like Mumbai, Delhi, Kolkata, Guwahati, Kochi, Pune, and more will host live screenings of Premier League matches. Fans can experience the high-octane action of their favourite teams like Manchester United, Manchester City, Liverpool, Arsenal, Chelsea, and Tottenham Hotspur in a communal setting, surrounded by fellow enthusiasts.
The partnership aims to elevate the fan experience by offering state-of-the-art sound and visuals. The immersive cinematic experience promises to make every goal, every tackle, and every moment of drama even more thrilling.
Commenting on the occasion, Gautam Dutta, CEO – Revenue & Operations, PVR INOX Limited, said, “Our collaboration with Star Sports aims to give Premier League fans an unmatched viewing experience. Watching these high-octane matches in theatres takes fan engagement to a new level, creating a community atmosphere where supporters can come together.”
Vikram Passi, Marketing Head, Star Sports Network, added, “We at Star Sports are thrilled to bring the excitement of the Premier League to cinema screens across India. Star Sports “Select Screenings Premier League” allow fans to experience live matches in an immersive environment, surrounded by fellow supporters. It’s not just about watching football; it’s about creating a community where passionate fans can come together to celebrate the game.
“We look forward to delivering an unforgettable experience that captures the thrill of every goal, every tackle, and every moment of drama.”
This Premier League initiative is part of Star Sports’ broader strategy to expand live sports viewing options in India. Following the successful screenings of the ICC Men’s T20 World Cup 2024, the Premier League is the first major sports event under the “Star Sports Select Screenings” banner, highlighting the network’s commitment to enhancing fan engagement and building community.
PVR INOX is India’s largest multiplex chain, formed through the merger of PVR Cinemas and INOX Leisure. Known for its premium cinema experience, PVR INOX offers a variety of high-quality formats, including IMAX, 4DX, and ICE, across multiple cities. The brand remains committed to innovation and delivering top-notch entertainment for diverse audiences.
Star Sports is India’s premier sports network, offering extensive coverage of events across cricket, football, tennis, and badminton. As the official broadcaster of major leagues like the Indian Premier League and the Pro Kabaddi League, Star Sports has cultivated strong partnerships with brands such as Amul, Groww, Nomad Pizza, and Instax India, further enhancing its Premier League broadcasts.