PVR Cinemas, India’s largest and most esteemed film exhibition corporation, has formed an exclusive collaboration with Visa, FIFA’s official payments technology partner, to organise ‘FIFA World Cup 2022 Viewing Parties’ throughout 11 properties in eight cities.
The FIFA World Cup 2022 Viewing Parties association encompasses transforming 11 movie theatres in eight cities into Visa FIFA World Cup 2022 Hubs and showcasing two key matches live on screen – the third-place quarters and Finals on December 17 & 18, respectively. Both PVR and Visa will invite their clients to the live screenings of these matches, which will be held solely at these chosen PVR Cinemas.
To add to the excitement, an installation/gaming zone has already been set up outside the cinema lobby for football fans and cinemagoers to play at the goalposts with official FIFA World Cup 2022 footballs on weekends all across the duration of the FIFA World Cup 2022. Guests can also witness official FIFA World Cup Qatar 2022 merchandise on a merchandise wall, take pictures with creative cut-out standees, and enter a competition to earn exclusive FIFA merchandise as well as free tickets to the FIFA World Cup 2022 Viewing Party at PVR.
Commenting on the initiative, Mr Gautam Dutta, CEO, PVR Ltd, said, “There are certain things that bring people together in our country, and sports is one of them. We are delighted to bring the most-awaited sporting event, the FIFA World Cup 2022 to the big screen in association with Visa. PVR has always believed in diversifying its content strategy and this initiative is a step in the same direction. We look forward to providing our clients and winners of the contest to experience this mega event in a stadium-like atmosphere.’’
PVR will also display live FIFA World Cup 2022 games in 23 cinemas throughout 11 cities, enabling football individuals of all ages to book tickets to see their favourite teams in action on the big screen.
Sujatha V. Kumar, Head – Marketing, India and South Asia, Visa, said, “The FIFA World Cup 2022 has generated incredible excitement among football enthusiasts across ages and locations. We are delighted to partner with PVR Cinemas for the FIFA World Cup 2022 viewing parties and activations across their key cinemas. As a network working for everyone, we are confident that our cardholders and client partners will enjoy this unique experience of watching the 3rd place and Final matches live in a cinematic look and feel.”