India’s leading cinema chain PVR Cinemas has started a brand new concept of In-Cinema gaming tournaments in association with the South Asian gaming organisation NODWIN Gaming. This is an important step in the advancement of the gaming industry especially with the participation of a big esports company like NODWIN Gaming.
The two organisations will come together to start In-Cinema tournaments and gaming competitions starting with Battleground Mobile India (BGMI). However, they will also be expanding to other games as well. The knockout stages which include the quarterfinals, semifinals and finals for each participating city will be broadcasted live in the cinema halls for fans to enjoy. Moreover, they will also be telecasted live on Facebook and YouTube channels of NODWIN Gaming and PVR application.
“NODWIN Gaming has always emphasized on the importance of reinforcing grassroot development that can be a strong and reliable foundation for esports, and this property is a step in that direction. City-level penetration of professional esports leads to solid exposure for the grassroot ecosystem and as seen in the past, the more exposed the grassroots is, the better it gets at the higher tiers. This in turn paves the way for collective growth of all tiers of professional players. Our association with PVR Cinemas opens a corridor towards mainstreaming esports and placing it right in the middle of the entertainment industry. Esports as an upcoming medium of interactive entertainment has had its fair share of visibility in the jam-packed arenas but it’s about time that we bring action to the silver screen. NODWIN, along with building grassroots, will also give its audience a premium watching experience with this partnership”, said Akshat Rathee, MD & Co-Founder, NODWIN Gaming.
“At PVR, we strive to continually evolve as an entertainment destination, offering our customers the opportunity to have an entertaining escape into more than just big films. Our immersive environment lends itself particularly well to the gaming community, putting players in the universes in which they are competing. We are excited to bring big games to the big screen in collaboration with NODWIN Gaming”, said Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited.