Chennaiyin Football Club has reached an agreement with PVR Cinemas to continue as the club’s Official Multiplex Partner for the 2020-21 season. India’s leading multiplex chain has partnered with the ISL club during the 2019/20 campaign.
This deal will see PVR having access to various Chennaiyin FC Intellectual properties that will be used for promotional purposes. The extension of the deal coincides with the opening of theatres across Tamil Nadu after a long layoff of seven months.
Considering the success of both organisations in their respective fields, the partnership will benefit the brand images of both. Chennaiyin FC will be looking to add a third ISL title to the trophy cabinet this season while PVR remains the leader in the multiplex industry.
Chennaiyin FC endured a unique 2019/20 campaign, full of ups and downs. They managed to forge a good run of form to qualify for playoffs, but ultimately, they fell short in the final. The upcoming campaign is going to be even more difficult since fans will not be in the stadium and players will have to stay in bio bubbles in Goa.
CFC co-owner Vita Dani, said, “We enjoyed a fruitful relationship with PVR Cinemas off the pitch as the boys put up a stunning show to reach the final on it. There is a real synergy between our brands and the huge potential to reach the masses in Chennai and Tamil Nadu through the same. In this unique season, together we hope to give our fans as well as those going to the movies a fitting return in a safe and responsible manner.”