KiranaPro, India’s leading AI-powered quick commerce platform, has announced that PV Sindhu has joined the company as an investor and brand ambassador.
KiranaPro has received a significant investment from the renowned Indian shuttler and Olympic medallist. This is the first investment in KiranaPro’s seed funding round. This strategic collaboration demonstrates Sindhu’s commitment to the brand’s mission of revolutionising India’s retail landscape by enabling neighbourhood kirana stores with cutting-edge technology and AI-driven solutions. Cornerstone Sport is facilitating the agreement between PV Sindhu and KiranaPro, guaranteeing a seamless partnership that is consistent with the brand’s long-term vision.
PV Sindhu’s role will be more than just the face of KiranaPro. She is going to promote the brand’s vision of connecting the digital divide for small retailers. Her role as the brand’s official ambassador during the Indian Premier League (IPL) 2025 will increase KiranaPro’s national presence and strengthen its position as a category leader in quick commerce.
PV Sindhu is an ideal choice for KiranaPro’s brand ambassador as she personifies the organisation’s core values of perseverance, excellence, and trust. KiranaPro strives to expand the boundaries of quick commerce by empowering small retailers with AI technology, just as she has done in her sport. The company’s commitment to providing high-quality service has earned it the trust of thousands of customers and kirana stores.
Following this collaboration, PV Sindhu will appear in a number of digital and traditional media campaigns, as well as wear the KiranaPro logo on her jersey, bolstering the brand’s connection with its target audience. At a time when the company is looking to expand into tier 2 and tier 3 cities, this partnership will likely have an important role in developing trust and familiarity.
Deepak Ravindran, Co-Founder & CEO, KiranaPro, said, “This partnership marks a significant milestone for KiranaPro. PV Sindhu is the embodiment of skill and determination. We have taken on the task of building a nationwide network connecting lakhs of kirana stores to millions of local customers. Sindhu’s support is a recognition of our efforts and will act as a catalyst for us to work even harder towards the cause of empowering local communities.”
Dipankar Sarkar, Co-Founder & CTO, KiranaPro, said,“We are extremely excited that a national icon like PV Sindhu has decided to back our vision to empower neighborhood kirana stores. Her support for our tech-driven and AI-powered solutions will help accelerate the digital transformation of small businesses across the country. Together, we can bring positive change to smaller cities and towns in India.”
PV Sindhu, Brand Ambassador, KiranaPro, said, “I’ve always believed in the power of empowerment, and KiranaPro is making a real difference by helping neighbourhood kirana stores embrace technology, unlock new opportunities, and thrive in an increasingly digital world. This goes beyond retail—it’s about transforming the rural economy and contributing to India’s overall development. I’m proud to join KiranaPro, both as brand ambassador and investor, to support this meaningful mission of empowering communities and creating a lasting impact.”
“PV Sindhu has always been an advocate for excellence and empowerment, both on and off the court. Her partnership with KiranaPro is more than just a collaboration—it’s a shared vision to uplift small businesses and bring digital transformation to India’s kirana stores. At Cornerstone Sport, we are proud to have facilitated this association and look forward to seeing it create a lasting impact,” said, Jogesh Lulla, Co-founder & COO, Cornerstone Sport, Talent Management Agency
KiranaPro has already onboarded over 30,000 stores, making it India’s first ONDC-integrated quick commerce platform. With the acquisition of Jopper.app, the business is rapidly expanding its footprint. Now that a national icon like PV Sindhu has joined as an investor and brand ambassador, KiranaPro looks set to speed up its growth and establish its leadership in the AI-powered quick commerce space.