The full-stack used car platform, Spinny has released a new marketing campaign film “Khushiyon Ki Long Drive” featuring the brand ambassador, PV Sindhu. The advertisement highlights the brand’s vision of making the car buying and ownership journey a simple and delightful experience.
The campaign, created by Spring Marketing Capital, encapsulates the joy of adding a personal car to one’s life journey.
In this film, a girl receives an increment letter and decides to purchase a car. What happens next is similar to what happens when a family decides to purchase their first car, which is a barrage of advice from relatives, friends, and neighbours. PV Sindhu can be seen assuring the girl and her family about Spinny’s stringent inspection processes, which include 200 checkpoints.
The film also highlights Spinny’s full-stack features, such as online research and test drives from the comfort of one’s own home, which helps to create a seamless vehicle purchasing journey. The completed car is then delivered to their home, signalling the start of their ‘Khushiyon Ki Long Drive’.
Suvid Bajaj, Head of Marketing – Spinny, said, “Following the success of the first film of the marketing campaign, we are now set to launch the second one led by PV Sindhu. The second film focuses on the increasing number of women car buyers. The idea of our campaign is to strike a chord with the young buyers and their life journeys. It was a great experience working with Sindhu who is a former customer and now captain of SquadSpinny. We are confident that this campaign will also be appreciated by our existing and potential customers.”
Speaking about her involvement in the campaign, PV Sindhu, commented, “I’ve been a believer of Spinny, first as a customer & captain of SquadSpinny. Spinny as a brand has achieved success in its business through its trust, transparency and customer service. I am pleased to be narrating the story of new beginnings in a car of their own through this film and the start of their Khushiyon ki Long Drive.”
Arun Iyer, CCO, Spring marketing, said, “Great customer service is in the DNA of Spinny. The idea behind the second film was to build brand credibility among our women buyers. And who better than our national sports champion and the Brand Ambassador PV Sindhu to tell the story. The brief was not only to highlight brand services but also set forth a story that the millennial and gen z market can relate to. The ad perfectly depicts the joy of buying a car.”
Spinny’s social and YouTube channels along with other digital platforms will be used for the digital campaign. It will also be shown on Disney+ Hotstar during the upcoming IPL 2022, with Spinny as an associate sponsor. Sachin Tendulkar, the brand’s strategic investor and brand ambassador, has already worked on their first marketing ad with a similar storyline.