The global sports brand, PUMA who is the official kit partner of the IPL franchise Royal Challengers Bangalore has launched a new athleisure range as part of its three-year strategic partnership deal with the team.
The athleisure range has products for both men and women that includes apparel like polo tees, track pants, jackets, etc.
These designs have been inspired by street art and urban graffiti and aim to provide the RCB fans with an opportunity to showcase their passion and love for the franchise all year round by wearing the official merchandise.
Commenting on the launch of the athleisure range, Abhishek Ganguly, MD, PUMA India and Southeast Asia, said, “RCB is undoubtedly the most popular cricket team in the T20 League and enjoys an ever-increasing fandom across the country. We are really excited to partner with them for the launch of the athleisure range. Bringing the best of both worlds, the collection leverages PUMA’s design expertise and RCB’s fashionable DNA. Through an exclusive PUMAxRCB range we aim to strengthen the team’s connect with its fans across the country.”
Rajesh Menon, VP and Head, RCB, said, “We are extremely delighted to continue and strengthen our association with high performing sports brand, PUMA.”
“This partnership is a true intersection of cricket and lifestyle. The launch of athleisure collection makes RCB the only cricket team to move beyond traditional retail merchandise into the world of GenZ, millennial fashion wear. This collection indeed represents the evolving brand ethos of RCB in a cutting-edge street wear, on trend lifestyle avatar which will completely resonate with Young India.”
The new collection is now available at select PUMA stores, on puma.com, RCB.com, and the RCB Bar & Café.