In a move poised to inject fresh energy into the world’s most popular football league, global sportswear giant, PUMA has announced a landmark partnership with the Premier League (PL) to become its official match ball supplier starting from the 2025/26 season.
This significant agreement marks the end of Nike‘s long-standing 25-year tenure as the league’s official ball provider and represents a major strategic victory for PUMA as the brand aggressively expands its footprint in elite football.
The multi-year deal underscores PUMA’s ambitious global strategy to amplify its brand visibility and reinforce its commitment to performance excellence within the sport. The Premier League, with its unparalleled global reach extending to an estimated 900 million homes across 189 countries, offers PUMA an unrivalled platform to connect with a vast international audience and drive substantial brand growth.
Richard Masters, Chief Executive of the Premier League, expressed his enthusiasm for the new partnership and said, “We are delighted to be welcoming PUMA as the Official Ball Supplier of the Premier League. PUMA has a proud history of involvement in football over many years and we look forward to seeing the new ball used at all our matches from this summer onwards.
“Their global reach and commitment to excellence align with our values, and we are excited to work together on a range of projects to drive forward the incredible work taking place in communities and inspire fans worldwide.”
Arne Freundt, Chief Executive Officer at PUMA, added, “The agreement with the Premier League, the most-watched football league in the world, is an important step in PUMA’s brand elevation strategy.
“We look forward to bringing our performance technology to the forefront of the game and connecting with the many fans worldwide. With PUMA’s ball at the centre of attention during every match in this incredible league, we will create unforgettable moments for players and fans alike.”
Beyond supplying the official match ball for all Premier League fixtures, the partnership will encompass collaborative efforts between PUMA and the league on various community-focused football programs and high-profile marketing campaigns. These initiatives will include participation in events such as the Premier League Summer Series, demonstrating a holistic approach to integrating PUMA within the Premier League ecosystem.
This strategic alliance between the Premier League and PUMA signifies a dynamic shift in the league’s commercial landscape and underscores PUMA’s determined aspirations within the global football market. As the 2025-26 season approaches, anticipation will undoubtedly build to witness the impact of this significant partnership on the pitch and beyond.
Founded in 1948, PUMA has established itself as a global leader in sportswear and footwear, renowned for its innovative designs and commitment to athletic performance. The brand supports athletes in achieving their peak potential through groundbreaking performance gear. In addition to its partnership with the Premier League, PUMA collaborates with numerous high-profile athletes and teams, including prominent figures like Kai Havertz, James Maddison, Harry Maguire, Jordan Pickford, Marc Cucurella, and the reigning PL champions, Manchester City, further solidifying the brand’s connection to the league.
This new partnership with the Premier League marks a significant milestone for PUMA, signalling its intent to challenge the established order in football equipment and further enhance its brand recognition on a global scale.