Athletics Australia has announced a landmark extension of its partnership with the global sportswear giant, PUMA, securing the longest sponsorship deal in the history of Australian athletics.
The agreement, which extends until 2032, has solidified a commitment to fostering a new golden era for the sport and provides a significant long-term investment in Australian athletes.
This renewed partnership signifies a shared vision between Athletics Australia and PUMA to elevate the sport to new heights. The collaboration aims to provide Australian athletes with cutting-edge resources, support, and access to the latest performance technology, empowering them to excel globally.
Commenting on the occasion, Athletics Australia CEO Simon Hollingsworth, said, “We are elated to continue our journey with PUMA. Our continued partnership with PUMA is a testament to the strength of Australian athletics and the vision we share for its future.
“With PUMA’s support, our athletes have achieved remarkable success, inspiring Australians and earning global recognition. This historic deal brokered through the expertise of Olympic medallist John Steffensen represents a powerful alignment of passion, purpose and belief in the potential of Australian athletics to inspire the athlete inside of everyone.”
PUMA Senior Manager Sports Marketing – Running, Dario Tippmann added, “There’s a lot to be proud of from the last 4 years, so we are very excited to extend and build on our relationship with Athletics Australia with this long-term partnership,” said Dario Tippmann, PUMA Senior Manager Sports Marketing.
“We look forward to further supporting Australian athletes to achieve new levels of success in our high-quality performance apparel as they prepare and work towards Brisbane 2032.”
The partnership has already yielded significant success, with Australian athletes achieving record-breaking performances and securing numerous medals at recent World Championships. This extended partnership will see Australian athletes, coaches, and staff continue to be outfitted in PUMA’s advanced apparel at all major international competitions, including the lead-up to the Brisbane 2032 Olympic Games.
This announcement marks a significant milestone for Australian athletics, setting the stage for a bright future filled with success and inspiration for future generations.
Established in 1948, PUMA is a global leader in sportswear and footwear, renowned for its revolutionary innovations and trendsetting designs. The brand assists athletes in reaching their full potential by providing groundbreaking performance gear. In addition to its partnership with Athletics Australia, PUMA collaborates with renowned athletes and teams worldwide, including Virat Kohli, Mohammed Shami, Riyan Parag, Nitish Kumar Reddy, Portuguese Football Federation (FPF)., Aston Martin Aramco F1, Palmeiras, Southampton FC, RB Leipzig, New Zealand Football, and more.