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PUMA launches ‘YOU NEED BALLS’ campaign to empower women cricketers

The campaign by PUMA features renowned Indian cricketers Harmanpreet Kaur, Richa Ghosh, Sajana Sajeevan, Hemalatha Dayalan, and Asha Sobhana.

PUMA, a leading athletic and casual footwear, apparel, and accessories brand, has unveiled its new campaign, ‘YOU NEED BALLS.’

This empowering initiative celebrates the exceptional talent and achievements of the Indian women cricketers, challenging outdated stereotypes and inspiring the next generation of female athletes.

The campaign features renowned Indian cricketers Harmanpreet Kaur, Richa Ghosh, Sajana Sajeevan, Hemalatha Dayalan, and Asha Sobhana, who embody the grit, determination, and skill required to excel in the sport. Through powerful imagery and thought-provoking messaging, PUMA India aims to foster a more inclusive and equitable sporting environment.

Commenting on the campaign, Harmanpreet Kaur, Captain of the Indian Cricket Team and PUMA ambassador, said, “There’s no denying that cricket has historically been a male-dominated sport, but we women are fiercely changing that perception. We’ve been on a mission to shift the narrative since PUMA’s groundbreaking CRICKET IS EVERYONE’S GAME campaign, and this fresh take hits home as it reminds everyone of what truly matters in cricket. Whether you’re batting, bowling, ‘keeping, or fielding, it’s all about balls. We’re here to change the conversation and show that true glory is earned ball-by-ball.”

Richa Ghosh, Wicketkeeper-Batter and PUMA Ambassador, added, “Every ball in cricket presents a new challenge, and that’s what makes the game so exciting. Success is defined by how you handle each ball you face, every time you step onto the field. Whether you’re behind the stumps or at the crease, you need balls to ace the game. I am extremely happy to be a part of such a historic campaign with PUMA.”

Karthik Balagopalan, Managing Director of PUMA India, continued, “At PUMA India, we have been strongly advocating that CRICKET IS EVERYONE’S GAME. Our new campaign powerfully accelerates this belief, headlined by our incredible cricketers Harmanpreet Kaur and Richa Ghosh. Sport is for all and we as a brand will continue to drive change and create inspiration for the future generation of athletes.”

The “YOU NEED BALLS” campaign is a significant step towards challenging gender norms in cricket and promoting equality in sports. By highlighting the achievements of women cricketers and inspiring young girls to pursue their dreams, PUMA India is making a valuable contribution to the growth and development of the sport.

Founded in 1948, PUMA is a global leader in sports apparel and footwear, renowned for its cutting-edge technology and trendsetting designs. The brand empowers athletes to achieve their full potential by providing innovative performance gear. In India, PUMA is dedicated to supporting cricket and has associations with star cricketers Virat Kohli, Mohammed Shami, Riyan Parag and Nitish Kumar Reddy.

The Indian Women’s Cricket Team, led by Harmanpreet Kaur, has made a strong showing in the ICC Women’s T20 World Cup 2024. Currently placed fourth in Group A, the team has won a game and lost one. With crucial matches against Sri Lanka and Australia, the team will aim to win both matches and qualify for the semifinals.

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