Puma kindles multi-year sponsorship pact with SPFL and SWPL 

As per the agreement, Puma has been named the official ball provider of the Scottish football leagues, SPFL and SWPL.

The German sports apparel and equipment entity, Puma has signed a multi-year partnership with the Scottish Professional Football League (SPFL) and Scottish Women’s Premier League (SWPL).

As per the agreement, Puma has been named the official ball provider of the Scottish soccer leagues. The alliance between the two will begin at the start of the 2023-24 season, and for the first time, the bespoke match ball to be used in the SWPL matches.

Through this multi-year deal, the partnership will aim to cover all four professional men’s Scottish football leagues, SWPL, and various men’s knockout cup tournaments.

Both the top-tier Scottish football leagues have now listed themselves in the lineup of all marquee European football leagues such as LaLiga and Serie A, who will be using the match balls of the German company. 

Neil DoncasterChief Executive, SPFL, said, “This is a significant and exciting partnership for the SPFL and SWPL as we join forces together with Puma, a brand renowned for its excellence and innovation in sports. This new partnership will provide our clubs with a match-ball of the highest quality, and also provides the League with additional value and promotional opportunities.”

Fiona McIntyre, Managing Director at the SWPL, said, “I am delighted that we will have our own bespoke match ball for the first time ever – it looks incredible and is another important milestone for the women’s game as we strive to professionalize the SWPL and engage new audiences.”

Bas van den Bemt, Puma’s General Manager for the UK and Ireland, said, “This partnership underscores Puma’s commitment to supporting and promoting football across the game. With the introduction of the Orbita ball, we’re bringing together Puma’s deep love for the game with innovative design and top-tier technology. We’re looking forward to seeing the Orbita in action and contributing to an exciting season ahead”. 

The all-new 2023/24 season of SPFL will kick start on August 5, and SWPL will commence on August 13. 

Puma is a renowned German multinational sports clothing business that makes and develops athletic wear, footwear, sporting goods, and accessories. It was established in 1948 by Rudolph Dassler. 

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