The sportswear giant, Puma India has signed two Indian women cricketers, Asha Sobhana and Sajana Sajeevan, as brand collaborators.
Both athletes have demonstrated their abilities on the international scene as members of the Indian squad at the ICC Women’s T20 World Cup 2024.
As part of the cooperation, Asha and Sajana are featured in Puma’s current campaign, ‘YOU NEED BALLS,’ which honours the unprecedented performances of notable cricketers such as Harmanpreet Kaur, Richa Ghosh, and Hemalatha Dayalan. This campaign focuses on the power, perseverance, and pioneering spirit of women in athletics, encouraging future generations.
About the partnership, Asha Sobhana stated, “I am thrilled to team up with Puma. This collaboration not only empowers me as an athlete but also symbolizes the growing recognition and support for women’s cricket in India. Together, we can inspire young girls to chase their dreams.”
On the deal, Sajana Sajeevan said, “Joining forces with Puma is a dream come true. Their commitment to promoting women in sports aligns perfectly with our goals as athletes. I hope our journey encourages others to embrace their passion and push boundaries.”
Taha Farooqui from TRP Sports, who manages Asha and Sajana, said, “We are proud to see Asha and Sajana represent not just themselves but also the spirit of women’s cricket in India. Their collaboration with Puma marks a significant step towards empowering female athletes, and we look forward to witnessing the impact they will make through this partnership.”
Beyond cricket, the popular sportswear company has lately increased its worldwide football influence by partnering with well-known clubs such as Derby County FC (DCFC), Southampton FC (SFC) and RB Leipzig. In India, the brand’s commitment to sports is obvious in its partnerships with cricket stars Virat Kohli, Harmanpreet Kaur, Mohammed Shami, Riyan Parag and Nitish Kumar Reddy.
