The sportswear giant, Puma India, Royal Challengers Bengaluru‘s (RCB) long-time partner, commemorated the team’s historic first title with a humorous and heartfelt ad titled “We waited 18 years.” “What’s 18 slides?”
The company uses Instagram’s carousel feature to humorously replay RCB’s rollercoaster trip. The 18 slides represent the lengthy wait through a simple, stunning design, with the PUMA paw inching closer to the trophy – one year at a time.
The final graphic, which includes the RCB emblem and the IPL trophy, represents the conclusion of this long-awaited success. PUMA, the big cat, finally roars as RCB secure the trophy, symbolising the long wait. A celebration not only of success, but of tenacity, devotion, and the link between the squad, supporters, and the company that stood with them through it all.
Following RCB’s triumph, jubilation erupted around Bengaluru. To commemorate the team’s first title triumph, fans marched through the streets, chanting “RCB-RCB” and firing off fireworks. The atmosphere was electrifying, reflecting the inhabitants’ overwhelming excitement and pride.
Puma India has been a long-time RCB partner, providing the team with official goods and apparel. The ’18 Slides’ campaign strengthens this collaboration by demonstrating Puma’s dedication to celebrate RCB’s achievements and their shared journey with the club and its supporters.
