The global sportswear giant, PUMA, has forged a significant multi-year alliance with NEB Sports Entertainment, stepping in as the official sportswear partner for the prestigious Mumbai Half Marathon and the Wipro Bengaluru Marathon.
This strategic move underscores PUMA’s escalating commitment to India’s rapidly expanding running community and promises to elevate the experience for thousands of participants in these premier events.
The collaboration sees PUMA playing a pivotal role in both marathons, scheduled for August 17, 2025, in Mumbai and September 21, 2025, in Bengaluru.
As the official sportswear partner, PUMA will provide participants with high-performance race-day apparel and essential logistical support.
Beyond the race days, PUMA will actively engage with runners through expert-led training sessions in the lead-up to the events, ensuring they are well-prepared to achieve their personal bests. On-the-ground support during and after the races will further cement PUMA’s dedication to the runners’ entire journey.
This partnership represents a significant stride in PUMA India‘s ongoing investment in the nation’s dynamic running ecosystem. The brand boasts a strong history of supporting major running events, including the Vedanta Delhi Half Marathon, the Ladakh Marathon, and the Adani Marathon. Notably, in the current year alone, PUMA India has already conducted over 250 training runs across various Indian cities, demonstrating its proactive approach to engaging with and empowering runners at all levels. Its innovative initiatives, such as the PUMA x Bumble Singles Run, further highlight its commitment to fostering a comprehensive running culture.
Karthik Balagopalan, Managing Director of PUMA India, emphasised the significance of this partnership and said, “The sport of Running is transforming India—shaping lifestyles, building communities, and redefining competition. Our partnership with NEB marks PUMA’s deeper commitment to fuel this momentum. India has an extremely vibrant community of close to 3 million registered runners and double-digit growth in marquee events like the Mumbai and Wipro Marathons. We think it is a fantastic opportunity to empower them to chase their goals and go the distance. This partnership further strengthens our commitment to push and elevate the evolution of running in the country.”
Nagaraj Adiga, CMD – NEB Sports, added, “We are thrilled to welcome PUMA India on board as our official sportswear partner. At NEB Sports, we have always believed in creating inclusive, eco-conscious sporting experiences that go beyond the racetrack. This association marks an exciting chapter in fostering a culture of health and wellness across communities. Together, we aim to inspire more people to lace up and hit the roads with passion and purpose.”
The multi-year deal between PUMA India and NEB Sports Entertainment signifies a powerful synergy that promises to inject even greater energy and support into India’s thriving running scene. With PUMA’s expertise in sportswear and NEB Sports’ proven track record in organising world-class running events, participants of the Mumbai Half Marathon and the Wipro Bengaluru Marathon can anticipate an even more enriching and empowering experience in the years to come.
