The Pakistan Super League (PSL) is a professional T20 cricket league launched by the Pakistan Cricket Board (PCB) to mark their entry into the growing concept of the T20 franchise cricket. The league was founded back in 2015 as a total of five teams participated in the inaugural season of the PSL in 2016.
The league then expanded to six teams in 2017 as Multan Sultans made its first appearance in the third season of the PSL. Each of the teams initially plays the group stage matches in a double round-robin format, following which the top four teams with the most points qualify for the playoffs, and eventually, two teams winning in the playoffs meet in the finals.
Six seasons of the PSL have been played so far with the seventh edition starting from January 27. Islamabad United is the most successful team currently in the tournament, having lifted the title twice. The current champions are Multan Sultans who won against Peshawar Zalmi by 47 runs last season to lift their maiden title.
That’s all about the on-pitch details of the PSL, now let’s look into their sponsorship portfolio as the tournament steps into its seventh edition.
At first, PSL had announced the extension of its partnership with Habib Bank Limited (HBL). Following this, the PSL will continue to be called HBL PSL as HBL holds the title sponsorship rights of the tournament. The new deal commences from 2022 and runs until 2025, the partnership was initially penned down in 2016.
Moving ahead, PSL added Brighto Paints to its sponsorship portfolio and labelled the paint manufacturing company as the Official Paint Partner for season seven. The tournament has roped in Park View City as the Official Umpire Partner for the upcoming season.
TikTok has renewed its partnership with the T20 league for a further two years as the Official Entertainment Partner. It will be providing pre and post-match highlights of the game, exclusive content and exciting cricket challenges to engage with the PSL audience.
Furthermore, PSL has renewed its partnership with the solar energy company, Inverex. The company will remain the Official Sponsor of the HBL PSL Hamaray Heroes as well as a Milestone Partner of the league.
Adding to it, Daraz won the live-streaming rights of the tournament for the next two seasons. While the consortium of ARY and PTV submitted the highest bid to secure the media rights for the upcoming two seasons. Lastly, Trans Group International won the brand partnership rights for the next four years.
The seventh season of PSL will commence from January 27 as the reigning champions, Multan Sultans faces Karachi Kings in the opening fixture. The final of the tournament will take place on February 27.