Paris Saint-Germain (PSG) have announced a new multi-year commercial partnership with Beyond Developments, confirming the Dubai-based real estate company as the club’s premium sleeve partner through to 2029.
Under the agreement, Beyond Developments’ branding will feature on the sleeve of PSG’s first-team playing kits, marking the company’s first major sponsorship entry into elite European football. The partnership will deliver global visibility across domestic and international competitions, supported by broadcast, digital, and social media exposure.
The announcement comes during a pivotal phase of PSG’s 2025–26 season. The club is currently positioned near the top of the Ligue 1 table and remains in contention in the UEFA Champions League, where it continues to compete for knockout-stage qualification. PSG are also preparing for the Trophée des Champions final, alongside a congested run of domestic and European fixtures that will place the team firmly in the global spotlight over the coming weeks.
From a commercial perspective, the deal further strengthens Paris Saint-Germain’s global sponsorship portfolio and underlines the club’s strategy of partnering with premium, lifestyle-led brands that align with its positioning beyond sport. Sleeve sponsorships have become a high-value commercial asset for leading European clubs, offering consistent international exposure while complementing main shirt partnerships.
Founded in Dubai in 2024, Beyond Developments operates in the premium real estate and lifestyle development sector, with a focus on design-driven, human-centric spaces. Through its association with PSG, the company aims to accelerate global brand awareness and connect with international audiences across Europe, the Middle East, and Asia.
