The Ligue 1 team, Paris Saint-Germain (PSG) have inked a new sponsorship association with the Latin American operator, Cbet. With this new collaboration, the brand has been labelled as the official regional partner of PSG in Latin America.
This newly signed agreement will operate for the remainder of the 2022-23 season and will see Cbet branding appear on the digital overlay system at the club’s home stadium Parc des Princes, allowing Latin American players to view the logo during PSG home games.
Furthermore, Cbet will collaborate with PSG on a series of combined marketing programs in Latin America to highlight its brand to regional players.
Cbet, Co-Founder and Chief Executive Riddler Buler, said, “Cbet and PSG share the same goal of providing an innovative experience for bettors. From Mexico to Argentina, from Brazil to Chile. This year, we are dreaming big with a new design and new ambitions with PSG.”
PSG, Director of Partnerships, Marc Armstrong, commented, “Cbet is an ambitious player in online betting, one of the most trusted companies in the world in this sector. Together, we will provide the club’s millions of fans in Latin America with innovative and exclusive content.”