The Ligue 1 giant, Paris Saint-Germain (PSG) have teamed up with the digital trading platform, Culture Capital.
The newly unveiled pact is valid until the 2025/26 edition. Its focal point is to enhance PSG’s presence in the Asian region. As per the pact, Culture Capital has been named the club’s official regional partner and will benefit from the exposure that the French top-flight team will provide to the company in key areas.
Nicola Ibbetson, Paris Saint-Germain Global Partnerships Director, said, “We are delighted to welcome Culture Capital as one of our partners in Asia. Their growth and ambition make them a natural ally for Paris Saint-Germain, and we are convinced that this collaboration will further strengthen our bond with our supporters throughout Asia. This partnership is a perfect illustration of our desire to associate our brand with companies that are focused on innovation.“
Culture Capital added, “We are delighted to team up with Paris Saint-Germain to increase our visibility, particularly among its large fan base in Asia. Our shared commitment to excellence and innovation will be the basis for this thrilling partnership.“
Culture Capital was founded in 2022 and focuses on utilising the latest technologies and providing convenient platforms for investors.
Before this partnership, earlier in the season, PSG signed pacts with SNIPES and Pernod Ricard. The two-time National Basketball Association (NBA) champion, Kevin Durant also obtained a minority share in the football club.
On the field, the club from Paris is unbeaten at the moment after 16 games and has acquired the top spot with 40 points, with 12 victories and four draws.