The Ligue 1 team, Paris Saint-Germain (PSG) have inked a new sponsorship association with the Swiss master-watchmaker brand, Purnell.
With this new deal, the brand has been labelled as the new official timekeeper of the club for three years. Moreover, beginning in March 2023, Purnell and Paris Saint-Germain will regularly release exclusive, limited-edition timepieces for the club’s supporters and watch collectors worldwide.
The relationship between the two organizations is defined by their forward-thinking Ethos that prioritises quality. Paris Saint-Germain’s aspirations to be the club of the next generation are in line with Purnell’s distinctive positioning as the standard-bearer for “high watchmaking,” which combines substance, performance, and style for a new generation of collectors. Purnell’s watches blend movement performance with simple designs that elicit strong feelings at first glance.
With the purpose of communicating its motto, “More future than Past,” to its customers in addition to all PSG supporters, Purnell, the company behind the speediest triple-axis tourbillon in the universe, has joined forces with the Ligue 1 team as an official partner. Purnell will be present in the storied Parc des Princes stadium.
Maurizio Mazzocchi, CEO of Purnell, announced, “Who could better represent Paris – one of the world’s greatest cities, a pioneer of style and elegance – than Paris Saint-Germain? This emblematic football club perfectly embodies these universal values. I am honoured that Purnell has been chosen to incarnate these values with the club. I hope that the Paris Saint-Germain collections of watches, which will be unveiled from March 2023, will arouse intense emotions for Paris Saint-Germain fans worldwide.”
Marc Armstrong, Chief Revenue Officer at Paris Saint-Germain, commented, “With Purnell, Paris Saint-Germain is enriching its family of partners with an innovative, premium partner that pays great attention to excellence. This partnership shows just how attractive Paris Saint-Germain has become to many of the world’s most highly specialised companies. We are delighted to be working with Purnell to bring this exciting collaboration to life over the next three years.”