The Ligue 1 club, Paris Saint-Germain has announced a new partnership with Sports Water, a division of WaterCo. For the next three years, Sports Water will be the official water of Paris Saint-Germain.
Sports Water will involve millions of Paris Saint-Germain fans through this first global sponsorship with a European sports team. The brand will provide the best natural water sourced directly from the spring, in tailor-made 100 per cent recyclable bottles branded in Paris Saint-Germain’s colours.
The new contract will also make Sports Water’s spring and sparkling water available throughout the Parc des Princes stadium, which seats 48,000 people. Sports Water will also be used by Paris Saint-professional Germain’s and youth football teams during training and official matches.
PSG and Sports Water are both dedicated to endorsing healthy lifestyles and share the same goal of providing memorable experiences to their fans all over the world.
S. Franco, CEO of WaterCo, said, “We are excited to develop the highest quality water featuring the Paris Saint Germain name and logo. While the PSG brand has long stood for excellence in football, Sports Water is also premium water and will embody the team’s commitment to excellence.”
Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain, commented, “With over 150 million fans on social networks and its international outreach, Paris Saint-Germain has never been more attractive to brands. Here at the club we always look to offer premium quality products to our fans, who come to the Parc des Princes from all over the world always expecting the very best, and we are therefore delighted to welcome Sports Water to the Paris Saint-Germain family.”
Sports Water has also collaborated with several sports and entertainment properties in the United States and Europe.
Sports Water has partnered with the New York Yankees, Boston Red Sox, Jacksonville Jaguars, Las Vegas Raiders, Miami Marlins And St. Louis Cardinals.