The Ligue 1 club, Paris Saint-Germain have announced a new multi-year partnership with the Chinese automobile company, BYD.
The three-season sponsorship will take the form of global campaigns, exclusive content, immersive fan activations, and one-of-a-kind supporter experiences. BYD will have a package of signage real estate at PSG’s Parc des Princes stadium, and cars from both BYD and DENZA, the Group’s luxury automobile brand, will assist Paris Saint-Germain’s daily operations.
Richard Heaselgrave, chief revenue officer of Paris Saint-Germain, said, “We are proud to welcome BYD to the Paris Saint-Germain family. As one of the world’s fastest-growing and most innovative companies, BYD is a natural partner for the club. Bringing our two brands together opens exciting opportunities to engage fans through creativity, innovation and unique experiences around the world.”
BYD will utilise the PSG platform to demonstrate its cutting-edge innovations to global audience. In France, where BYD is expanding its footprint, sponsorship will help to expand its retail network and strengthen its engagement with French customers.
Stella Li, Executive Vice-President of BYD, said, “At BYD, we share the same determination to challenge convention, inspire progress and connect with people through innovation. This partnership brings together two globally recognised brands united by a forward-looking vision and a passion for creating exceptional experiences. Together, we look forward to engaging with millions of fans worldwide while promoting a more innovative and sustainable future.”
BYD, 1994 as a rechargeable battery manufacturer, now operates in the vehicle, and electronics industries, with a purpose to develop zero-emission energy solutions that lessen the world’s dependency on fossil fuels.
Its automobile sales now span six continents, more than 100 nations and regions, and over 400 cities, with a concentration on its completely electric and Super Hybrid models. The firm was the first in the world to discontinue producing automobiles powered by fossil fuels.
