Following a multi-agency pitch, the agency was awarded the mandate and will service the account from its Kolkata office. As part of the mandate, the organisation will be in charge of its branding and digital outreach. Along with this, the firm will also look to execute business measures to achieve the league’s desired marketing purposes and structure a fan base for the sport in West Bengal.
The mandate would include end-to-end branding services, from brand positioning to creating brand identity and brand assets. Amplifying their digital voice, and assisting them in creating digital content and reaching out to their targeted audience, as well as developing their website, which will ensure a strong digital presence.
Speaking on PromotEdge’s involvement, Mr Pawan Kumar Patodia, Co-founder & Chairman, said, “Indian Volleyball league is one of the most keenly awaited sporting events of 2022. As we are unfolding a new chapter with this league, digital media will play a crucial role in it. We are glad to entrust this job to a team of young and exuberant professionals who align with our brand vision.”
Mr Sayantan Guha, Creative Director, PromotEdge, commented, “Partnering for the first-ever Premier League of Volleyball and working towards providing that 360-degree experience, has added another feather to our cap. We are quite excited about this association as it is an opportunity to build a sporting brand from scratch, with our diverse expertise in branding and digital we are confident to pave an exciting roadmap for the brand, and a team to watch out for.”
Kolkata Thunderbolts will begin their Prime Volleyball League journey against Calicut Heroes on February 7.