The United States Golf Association (USGA) signed a huge partnership with health and well-being firm ProMedica. Through this grand association, ProMedica has acquired the presenting partner rights to the U.S. Women’s Open and became the official health and well-being partner of the USGA.
This long-term collaboration has also helped in raising the U.S. Women’s Open championship’s purse from 5.5 million dollars to 10 million dollars. The partnership would also include several additional host sites with notable golf courses of the US for the tournament.
The healthcare company’s ProMedica Impact Fund would also become the official charity of the U.S. Women’s Open, with an aim to generate charitable money through the global stage of the renowned tournament. The company will focus on conducting fundraising to support social determinants of health (SDOH) in championship groups. Moreover, the partnering firm being the official well-being sponsor will provide on-site medical services at notable USGA tournaments and also deliver healthcare experiences to fans onsite and through host communities.
Mike Whan, the CEO of the USGA also gave his insights on the association and said, “The USGA prides itself on conducting championships that not only provide an incredible stage for the athletes but also give younger players something to dream about. For more than 75 years, the U.S. Women’s Open has been the one that every little girl, in every country around the world, has dreamed of winning. This partnership with ProMedica allows us to substantially grow the championship in every way, from its purpose, to its purse, to the places that host the event. While I’m incredibly proud of what we are announcing today, I know this is just the beginning, as together with ProMedica, we’ll push to change the game and what it means to young women worldwide in order to reach new heights every year.”
On this huge agreement, Randy Oostra, the president and CEO of ProMedica said, “With this unprecedented partnership, both organizations are breaking new ground. ProMedica will benefit from taking its work in social determinants of health onto a national stage, while the USGA will benefit from the opportunity to embrace a not-for-profit organization whose mission and support will elevate its signature women’s event. You simply cannot talk about improving the health and well-being of all individuals without talking about the disproportionate impact of social determinants of health on women. The U.S. Women’s Open is a perfect platform for bringing this message to a much broader audience.”
ProMedica is an Ohio-based mission-oriented not-for-profit integrated organization that serves societies in 28 states. It became the newest addition in the USGA’s global program to elevate the championship’s outreach and advancement in the sport of golf.