Prolithic, the newly created athlete management firm, has announced the appointment of the former Indian cricket team star, Yuvraj Singh, as a mentor.
Yuvraj, known for his renowned six-hitting skill and key part in India’s triumph at the 2011 World Cup, would be instrumental in pushing Prolithic Talent’s aim to reinvent athletic development in India and beyond. In a key early triumph, the firm has also obtained representation for Indian cricketer and IPL breakthrough sensation Abhishek Sharma.
Prolithic aims to reinvent sports management by advocating for a comprehensive approach to athlete representation that includes wellbeing, performance optimisation, and long-term career advancement. Built on a solid basis, the organisation is dedicated to developing the next generation of sports stars through an athlete-first attitude. The firm intends to hire expert nutritionists, fitness trainers, recovery specialists, and experienced cricket mentors to create customised programs for physical training, diet, recovery, and mental wellbeing for each grassroots or rising player they serve.
Established by industry trailblazers Ravi Bhagchandka (Founder, 200 NOTOUT Cinemas), Sagar Khanna (Owner, New York Strikers—participants in Abu Dhabi T10 and Max Caribbean 60), and Shazmeen Kara (Managing Director), Prolithic brings together seasoned professionals with a shared mission to discover, develop, and elevate athletes’ passion for sports and commitment to excellence.
On the new role, Yuvraj Singh said, “When I look back at my journey, I know how important the right guidance, fitness, diet and mental strength are to survive and succeed in any sporting career. What we’re building with Prolithic is something I wish I had when I started early. A team that looks into the holistic development of an athlete and not just as a brand. This collaboration is about empowering the next generation to stay mentally sharper, stronger, and more prepared.”
Ravi Bhagchandka, Director in Prolithic endeavour and Founder of 200 NOTOUT Cinemas, said, “I believe this venture will be transformative, as we collectively strive to bring out the best in every athlete. The exciting mission we are gonna embark is sure to be a game changer.”
Sagar Khanna, Owner of the New York Strikers, shared, “Our goal has always been to support excellence in sports, and working with emerging talents like Abhishek helps us do just that. At Prolithic, we’re committed to guiding emerging athletes to stay focused, keep improving, and reach their full potential.”
Shazmeen Kara partner, Managing Director, shared, “We’re not just managing athletes; we’re unlocking greatness. With Abhishek, we’re nurturing raw talent and fueling dreams. Our partnership goes beyond guidance – it’s a shared journey to excellence.”
With a visionary team in charge, Prolithic Talent Agency Private Limited is reinventing the role of a contemporary sports organisation. As the organisation continues to sign a diverse roster of rising and established athletes from a variety of sports, it remains devoted to developing talent, building careers, and bringing athletes to the world stage. The agency’s expansion marks a daring new chapter in sports management, one that aims to raise the bar for players.
