Procam International, India’s leading sports IP promoter, has announced the advancement of Neha Kandalgaonkar to Vice President & Head of Corporate Communications & PR.
Neha’s new job will include leading the organisation’s strategic communications activities, such as media relations and crisis management, as well as worldwide athlete partnerships. She will also be in charge of developing and executing integrated communication campaigns for Procam’s key events and programs, which include the Tata Mumbai Marathon (TMM), Vedanta Delhi Half Marathon, Tata Consultancy Services (TCS) World 10K, and Tata Steel World 25K Kolkata.
Kandalgaonkar has been with Procam International since 2014, and she has effectively overseen the Media & PR portfolio. She obtained excellent experience at Zzebra PR and Concept PR before joining Procam, where she worked with an assortment of clients.
Furthermore, Kandalgaonkar has a strong background in sports PR and has worked with significant sporting events, federations, and leagues including the International Cricket Council (ICC), Rajasthan Royals (RR), Aircel Chennai Open, Mahindra Racing, Hockey India League (HIL), ICC Women’s World Cup, IRFU, Ten Sports, and grassroots initiatives such as the Mahindra Youth Football Challenge, Coca-Cola Cricket Cup, and Airtel Rising Stars.
Vivek Singh, Joint Managing Director of Procam International, said, “I still remember Neha’s first day in the office; her energy and enthusiasm was infectious. From that day to today, her deep understanding of the sports industry, coupled with her exceptional communication skills, has led her to become the ideal person to drive our strategic communication efforts. As we embark on this new chapter of growth, we are confident that she will continue to elevate our brand and strengthen our relationships with the media, stakeholders, and the public.”
Neha Kandalgaonkar, on the new role, stated, “It’s been a decade and feels like a marathon, but truly, it’s been a Dream Run for me at Procam International. I’m deeply grateful to Anil and Vivek Singh for their trust and to my team for their unwavering support and dedication. Together, we’ve achieved so much, and I’m excited to step into this role as we enter a new chapter, ready to build on the work done and continue contributing to India’s growing sports landscape.”
Procam International has been a pioneer in India’s participatory sports sector, leading distance running events and promoting health, fitness, and community engagement through its premier events. Notably, Procam’s major events, such as the TMM, have played an important role in encouraging healthy lifestyles and sparking the philanthropic spirit across the country.
