The Indian Insurtech platform, Probus Insurance has secured a strategic partnership with Star Sports, the official broadcaster of the ICC Men’s T20 World Cup 2024.
This collaboration positions Probus as the tournament’s action replay partner, granting the brand significant exposure during this highly anticipated cricket event.
The partnership is a calculated move by Probus to expand its reach within the massive Indian market. The T20 World Cup is a national sporting obsession, attracting a viewership in the hundreds of millions. Probus aims to leverage Star Sports’ extensive broadcast network to connect with this vast audience and significantly boost its brand recognition.
The deal extends Probus’s visibility beyond the Indian subcontinent. Star Sports broadcasts across the Middle East and North Africa (MENA) region, offering Probus a valuable opportunity to gain exposure in this additional market.
Speaking on the development, Rakesh Goyal – MD of Probus, said, “We are thrilled to team up with Star Sports India for the T20 World Cup 2024. This collaboration aligns with our mission to connect with diverse audiences and enhance our brand’s visibility on a global scale. Cricket enjoys a massive following across all age groups, making it an ideal platform to engage with a wide audience. By partnering with Star Sports India, which offers broadcast in multiple regional languages, we aim to reach every corner of India and beyond, ensuring our message resonates with billions of cricket fans.”
Probus Insurance is a leading Indian Insurtech company known for its innovative technology platform that is revolutionizing the insurance industry. The entity offers a comprehensive range of insurance products, from life to non-life, catering to individual and business clients.