The arm-wrestling tournament, Pro Panja League has inked a partnership with Asia’s biggest NFT marketplace, Colexion. In this association, the NFT platform would be minting NFTs of the league’s memorabilia, covering key achievements from the league’s history. This deal would also allow the fans to own some of the league’s grandest moments as collectibles, which can also be shared and traded with other users.
Commenting on this grand association, Preeti Jhangiani, the Founder-Director of the Pro Panja League said, “Pro Panja is all about revolutionising a humble, grassroots sport of India and providing it with the rightful platform to stand at par with other sports leagues in the country. Thus, we are delighted to partner with Colexion to create the first-ever arm-wrestling NFTs in India. By giving fans the chance to own a piece of their beloved sports, this will further elevate the fan experience by providing new and innovative ways to engage with panja.”
Abhay Aggarwal, Founder and CEO of Colexion, on this significant partnership, said, “We are creating a robust platform that showcases the digital legacies of some of the greatest artists, personalities, and talent across the world. We are thrilled to collaborate with Pro Panja League to empower digital artists and provide them with an opportunity to have special and personal experiences with their all-time favourite sportspersons.”
Bibin Babu, Co-founder and COO of Colexion, also gave his insights on the deal and said, “In the NFT space, Colexion is a pioneer and continues to advance their creator-focused mission. With each passing day, Colexion gains momentum and we are delighted to partner up with the fastest-growing arm-wrestling league in India. The expansion of the Pro Panja League has been impressive. The partnership between PPL and Colexion will allow it to break into the blockchain world, unlock new NFT values and be a part of the metaverse.”
With this collaboration, the arm-wrestling league made a massive move to popularize the sport and gain evident outreach. The NFT marketplace has earlier signed a deal with Yuvraj Singh to strengthen its stance in the sports industry.