Sher-e-Ludhiana, the Pro Panja League (PPL) team, presented their new identity and announced the appointment of The Great Khali as their brand ambassador, a person who represents the resilience and pride of Ludhiana.
The press conference, organised by V Corp Action Private Limited, began with a spectacular introduction of The Great Khali. His endorsement will probably increase the team’s prominence and inspire athletes across the country.
Khali’s affiliation with Sher-e-Ludhiana demonstrates the team’s revitalised identity and unrelenting devotion to greatness in arm wrestling.
Aayush Lalwani, Founder V Corp Pvt. Ltd., said, “This is a momentous occasion for us as we introduce our new identity with The Great Khali as our brand ambassador. This partnership signifies not merely a rebranding but a deepened dedication to achieving excellence in arm wrestling. We look forward to a promising future and are excited to motivate athletes and fans alike as we establish our presence in the Pro Panja League and beyond.”
The Great Khali commented, “I am thrilled to embark on this journey with Sher-e-Ludhiana. Arm wrestling demands exceptional strength, strategy, and passion—qualities that I recognize in this team. Together, we aim to inspire a new generation of athletes and elevate the sport to unprecedented heights.”
Parvin Dabas, Co-Founder, Pro Panja League, said, “It is great that Pro Panja League had an amazing first season with 32 million unique viewers. Sher-e-Ludhiana played a big part in its success. I want to congratulate the team owners for understanding the game and bringing on The Great Khali as their brand ambassador, who really embodies the ‘Bharat ka khel’ spirit and is a desi hero who is loved by millions of people in the country. I am looking forward to the season ahead. I am sure that Sher-e-Ludhiana will be a team to look out for.”
Sher-e-Ludhiana reflect Ludhiana’s power, pride, and persistence. The team include elite athletes such as Kashmiri Kashyap, Kritika Das, Tawheed Shaikh, Shivanshu Kaushik, etc.
Each athlete contributes a unique combination of skill, strategy, and dedication, establishing Sher-e-Ludhiana as a strong challenger in the Pro Panja League.