The second season of the Pro Panja League, India’s premier arm-wrestling competition, is set to kick off on August 5, and it’s returning with a powerful media and brand ecosystem designed to take the sport deeper into the Indian mainstream.
Leading the broadcast charge is Doordarshan Sports (DD Sports), India’s national sports channel, which will telecast the league live, ensuring unmatched accessibility for viewers across the country. This partnership not only reinforces the league’s mission to promote arm-wrestling at the grassroots but also gives the sport a rare presence on a free-to-air platform with national reach.
Complementing the television broadcast is Red FM India, which comes aboard as the official radio partner for Season 2. Known for its irreverent, youth-oriented voice, Red FM will fuel off-air excitement with exclusive interviews, locker-room banter, and immersive storytelling through its widespread radio network. It’s a strategic move aimed at capturing the attention of urban millennials and Gen Z audiences.
Commenting on the partnership, Nisha Narayanan, Director & COO, RED FM & Magic FM, added, “India’s sporting landscape is ever-evolving, with new formats and fresh stories taking centre stage. Arm-wrestling is one such sport that resonates deeply with people across India, and it’s exciting to witness its rise in a professional format. At Red FM, we’ve always believed in championing such narratives. Our continued partnership with the Pro Panja League for a second season is a tribute to that spirit. We’re thrilled to bring this celebration of grit, strength, and the growing pulse of Indian sport to listeners across the country.”
Another standout addition to this season’s partner roster is Nikon India, which joins as the official camera partner. With Nikon’s cutting-edge imaging technology, the league promises to deliver cinematic-quality visuals that match the intensity of the sport. From gripping action shots to behind-the-scenes moments, Nikon’s involvement will significantly enhance the league’s visual content across both digital and broadcast platforms.
Commenting on the partnership, Mr.Sajjan Kumar -MD Nikon India said, “We are excited to partner with the Pro Panja League as its Official Camera Partner. Arm-wrestling is a sport that almost everyone has tried with friends for fun, but seeing it take shape as a professional league is truly inspiring. With so much talent emerging, we are proud to use our advanced technology to capture the power and raw emotion of the sport.”
The Pro Panja League will also be available on FanCode and Sony Sports Network, while Sportvot takes it to international audiences, further expanding its global footprint. Royal Enfield Bullet, the iconic motorcycle brand, has been announced as the mobility partner, adding a rugged flair to the league’s off-ground operations.
With high-octane matches, growing media presence, and a dynamic set of brand partners, Pro Panja League Season 2 is poised to deliver an action-packed spectacle. The competition begins tomorrow at 7 PM, promising adrenaline, drama, and a fresh push for one of India’s fastest-growing combat sports.
