Ahead of the second season of the Pro Panja League, the organizers have announced a partnership extension with Red FM 93.5.
This dynamic collaboration is aimed to broaden the league’s reach and ignite the passion for arm wrestling across India.
The partnership will leverage Red FM’s extensive network to bring the thrilling world of arm wrestling to a wider audience. From live match updates and exclusive interviews to behind-the-scenes coverage, fans can expect an immersive experience.
Talking about the partnership, Parvin Dabas, Co-Founder of Pro Panja League, said, “We are excited to have RED FM as our radio partner for the second season running. Our partnership with RED FM is very important as radio is a big part of our marketing plans. Our audience is everywhere and radio is a big part of reaching them in every city and town and Red FM has the reach to do that. Real Bharat still listens to the radio in a big way.”
Speaking on this announcement, Nisha Narayanan, Director & COO of Red FM & Magic FM, said, “India’s sports leagues are on a meteoric growth evolving from a cricket-centric nation to a multifaceted industry. In this dynamic and spirited ecosystem, partnerships are the heartbeat of growth and innovation. This is why we are excited to announce the renewal of our partnership with the Pro Panja League for a second season. Through this collaboration, we are dedicated to hyping the underrated sport of arm wrestling by broadcasting every exciting moment across our platforms. We are looking forward to sharing the adrenaline and excitement of each match with fans all over India, making every moment unforgettable.”
The second season of the Pro Panja League promises to be even more intense, with the addition of Shrachi Rarh Bengal Tigers as the newest franchise. As the league continues to grow, it aims to establish arm wrestling as a mainstream sport in India.
Red FM 93.5 is a popular Indian FM radio network known for its youthful and energetic vibe. With a focus on contemporary music, engaging RJs, and witty banter, it has managed to capture the hearts of the Indian youth.