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Pro Kabaddi League 11: Sponsors Watch

For the PKL, Disney Star signed seven sponsors, spanning numerous platforms - linear, digital, and on-ground.

The 11th edition of the Pro Kabaddi League (PKL) is all set to begin tonight, i.e., October 18, 2024, at the GMC Balayogi Sports Complex in Hyderabad, beginning off an exciting three-city format that will additionally involve matches in Noida and Pune. Telugu Titans and Bengaluru Bulls are set to face off in the season opener, followed by U Mumba‘s match against Dabang Delhi KC.

The season is set to offer an exciting experience as Kabaddi’s popularity grows rapidly in India. For the PKL, Disney Star, the official broadcaster, has signed seven sponsors, spanning numerous platforms – linear, digital, and on-ground.

The brands include Dream11, Shriram Finance, Red Bull, Roff, Parimatch Sports, HP Lubricants, and Mother Dairy, cementing the PKL’s status as one of the country’s top sports events.

With the league’s rising popularity, the 11th season promises to capture a wide audience with intriguing brand collaborations and a distinct combination of sports and entertainment. Fans will expect intense Kabaddi action paired with new, creative content that will improve the viewing experience.

Fans can witness every bit of the action live on the Star Sports Network and Disney+ Hotstar.

Ajit Varghese, Head of Network Ad Sales, Disney Star, said, “The upcoming season of the Pro Kabaddi League (PKL) promises to elevate the festive spirit, captivating both fans and brands with its unmatched spirit of competition it represents. As India’s premier home-grown sport, PKL continues to push new boundaries with every season, driving record-breaking engagement and interest. For brands, it presents a unique, integrated marketing platform that reaches millions of highly engaged viewers, offering exceptional visibility and impact.

“We are thrilled to welcome a diverse array of brands this season, who not only champion India’s indigenous sport but also recognize the immense value and reach PKL offers. With Disney Star’s unparalleled TV and digital coverage, we are set to deliver powerful engagement opportunities that connect brands with passionate audiences like never before.”

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