The Prime Volleyball League, India’s premier professional volleyball competition, has announced a new partnership with Eeken by Paragon Footwear, a casual footwear brand.
With this deal, the brand has become the league’s official partner for Season 4. Through this collaboration, Eeken will strengthen its commitment to engage with India’s youth by associating with a sport that epitomises energy, enthusiasm, and vitality.
The forthcoming season will include 10 teams participating in 38 high-intensity matches that will take place at the Gachibowli Indoor Stadium in Hyderabad from October 2 to October 26, 2025. The event will be aired on the Sony Sports Network in Hindi, Malayalam, Telugu, and English, as well as streamed globally to millions of people via the league’s official YouTube page.
Eeken’s brand idea of #WeekendEveryday instills a youthful spirit that complements the league’s dynamic. The collaboration underlines Eeken’s concept of spontaneity, comfort, and style, while also emphasising the brand’s commitment on connecting with today’s youth.
Sachin Joseph, EVP – Marketing & IT, Paragon Footwear, said, “At Eeken, we believe in creating everyday experiences that are vibrant, effortless, and full of energy. Our brand represents a lifestyle of spontaneity, comfort, and style. Partnering with the league allows us to engage with a passionate sports community while building meaningful connections with audiences across regions. The nationwide telecast and international streaming further strengthen our visibility, ensuring Eeken resonates with customers everywhere.”
Joy Bhattacharjya, CEO, RR Kabel Prime Volleyball League powered by Scapia, said, “We are pleased to welcome Eeken by Paragon Footwear as an Official Partner for Season 4 of the RR Kabel Prime Volleyball League powered by Scapia. This season is set to be one of our biggest yet, and the association with a vibrant & dynamic brand like Eeken further reinforces the league’s growing stature & rise.. Together we look forward to delivering an outstanding sporting experience for fans and strengthening volleyball’s presence in India.”
Few days back, the league also onboarded Scapia as “powered by” partner and RR Kabel as title sponsor for Season 4.
