Prime Video enhances women’s sports presence with AT&T sponsorship of WNBA and NWSL coverage

AT&T will also have a presenting intro and logo included in all WNBA games available on Prime Video.

The multinational marquee OTT medium, Amazon Prime Video has developed a partnership with the American telecommunications company, AT&T, in which the telecom giant serves as the lead sponsor for 21 Women’s National Basketball Association (WNBA) games, which will be streamed on the site.

AT&T will also be the presenting sponsor of Caitlin Clark’s professional home game debut on May 16, in addition to the halftime show airing throughout the service’s National Women’s Soccer League (NWSL) games. AT&T will also have a presenting intro and logo included in all WNBA games available on Prime Video.

Amazon Ads Head of Live Sports and Video Sales, Danielle Carney, said, “We are able to extend our commitment to women’s sports by teaming up with brands like AT&T that support meaningful storytelling around female athletes that connects to scaled audiences. Amazon is proud to help those brands continue their impactful role in our culture and guide new brands into the rise of women’s sports.”

In April, Prime Video and the WNBA agreed to a multi-year rights extension that grants the former exclusive global streaming rights (excluding China, Japan, the United Kingdom, Italy, Spain, Finland, and Germany) to the competition’s 20 regular season games and the Commissioner’s Cup Championship Game presented by Coinbase. These chosen matches are in furtherance of Prime Video’s ongoing live coverage of the Seattle Storm, with more Storm games accessible only to Prime subscribers in Washington.

In November, the video streaming platform also signed a multi-year rights agreement with the NWSL to stream 27 total matches every season, comprising 25 regular season games as part of a “Game of the Week” on Friday nights throughout the season. Prime Video will also broadcast a season-opening kickoff game and a quarterfinal playoff match.

Since 2022, AT&T has exceeded fourfold its media commitment in women’s sports, with sponsorships spanning numerous sports, such as WNBA Changemaker and Marquee Sponsor, NCAA Corporate Champion, USWNT, and LPGA.

AT&T Media AVP Scott Klatskin, commented, “Women’s sports have been a defining pillar of our strategy for years. In order to continue the incredible growth we’ve seen in the last few years, we need new and willing partners that value the fans, athletes, teams and leagues as much as we do. Our new relationship with Amazon Prime not only elevates what we’re already doing in women’s basketball and soccer, but allows us to be more collaborative on a shared ambition to grow women’s sports.”

Related Articles

Latest Articles