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PRIME becomes official hydration partner of SL Benfica until 2027

PRIME will have a presence at the Estádio da Luz, with its brand incorporated into numerous communication platforms.

The Primeira Liga club, Sport Lisboa e Benfica (SL Benfica) have inked a partnership with the sports drink brand created by Logan Paul and KSI, PRIME.

The partnership confirms PRIME as the team’s official hydration partner until 2027, underlining Benfica’s dedication to quality and innovation on and off the pitch.

Benfica’s collaboration with PRIME, a significant part of the Congo Brands business, extends beyond the delivery of drinks.

As part of the deal, PRIME will have a presence at the Estádio da Luz, with its brand incorporated into numerous communication platforms to provide maximum exposure for all home games. Moreover, PRIME will also be in charge of distributing its hydration drinks to the senior football squad, ensuring that the athletes are properly hydrated during training and matches.

Miguel Bento, SL Benfica’s Commercial and Marketing Director, commented, “This partnership with PRIME reflects not only our commitment to high performance and innovation, but also recognizes PRIME’s impressive digital footprint. Its strong presence on social media and popularity among young audiences perfectly complement our strategy of digital engagement and global strengthening of the Benfica brand.”

This agreement demonstrates Benfica’s continuous commitment to improving player conditions and providing an exceptional spectator experience. PRIME is similarly thrilled to be a part of this adventure, bringing its expertise and innovative solutions to the well-being and performance of Benfica’s players.

The collaboration adds to the hydration drink’s run of agreements, which began in June with the Ultimate Fighting Championship (UFC) fighters Alex Volkanovski and Israel Adesanya. PRIME was also designated as the official hydration partner of the WWE, FC Barcelona, Arsenal FC and Bayern Munich.

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