Premiership Women’s Rugby, an annual semi-professional women’s rugby union club competition, has developed a broadcast agreement with RugbyPass TV.
As per the deal, one live Premiership Women’s Rugby match will be televised by RugbyPass TV each round, and it will be accessible to viewers in all countries outside of the US, Canada, the UK, and Ireland.
The broadcast channel is a free official streaming service from World Rugby that was introduced in advance of the Men’s Rugby World Cup 2023 in August. It provides fans around the world with live and on-demand content related to the game.
World Rugby, Chief Marketing and Content Officer, James Rothwell, said, “To have 21 match weekends span five months over this competition and to have so many stars playing in this market is amazing. We need to make sure that this is a staple in our live programming strategy, that we’re helping to create stars from all of the nations represented in the competition. It’s important that we work with Premiership Women’s Rugby to drive that excitement and momentum globally for the Rugby World Cup 2025 which is going to be so important.”
“We’ve been discussing how we can support the growth of Premiership Women’s Rugby over the past few months. It’s such an incredible league, you’ve got 50% of the athletes who have participated in the 2021 World Cup playing domestically in the UK. It’s a fantastic competition that we want to continue driving access for. We’re also working on highlights, broader storytelling and all of our content activation around the tournament too.”
The news follows a tremendously successful WXV campaign in which RugbyPass TV aired live matches from all three tournament variations. WXV was watched by viewers in 135 countries, the same market that World Rugby plans to enter with PWR.
In addition, the channel will livestream the HSBC World Rugby Sevens Series, which will include a number of PWR celebrities like Heather Cowell, Alicia Maude, and Abi Burton.
RugbyPass TV can be accessed online, via a smartphone, tablet, or smart TV. All content is accessible only through a subscription wall, but it is still completely free to sign up and access all channel services.
The partnership represents a broader commitment from all rugby stakeholders to cooperate and profit from the rapid growth of women’s rugby.
Rothwell added, “Consolidating rights, building central platforms, making it as easy and obvious as possible to find rugby content is critical for the growth of the sport. e want to make the sport absolutely unmissable and show that we’re really winning that attention battle. If rugby continues to work together and make central platforms for fans to watch content and continues to open the doors to access, I have absolutely no doubt that we will be able to double, even triple, the size of the rugby fanbase over the next couple of years.”