The English professional rugby union competition, Premiership Rugby has inked a multi-year partnership renewal with its existing partner Gallagher. Following this new deal, Gallagher will continue to be labelled as the official title partner of the elite rugby competition.
Gallagher is one of the world’s largest insurance brokerage, risk management and consulting services companies, and it first associated with Premiership Rugby back in 2018, replacing Aviva. Since then, it has been four long years of partnership and it will continue to grow more with this new deal.
Besides supporting the professional game, Gallagher’s partnership also focuses on grassroots engagement, including its sponsorship of Project Rugby. This ground-breaking community programme aims to break down the barriers of participation in the sport and increase the accessibility of ruby to the young fans from under-represented groups and parts of society.
Speaking on the occasion, Christopher E. Mead, Chief Marketing Officer of Gallagher, said: “Gallagher Premiership Rugby is a league like no other; its combination of high-octane action and intense competition continue to attract an ever larger audience both in the UK and around the globe. That has taken the Gallagher brand into millions of new homes and businesses, created a better understanding of what we do and how we can help individuals and organisations manage personal and commercial risk. Through this new agreement, we look forward to strengthening a natural partnership between two increasingly globally-known and fast-growing franchises with shared values and ethical codes.
“Committing to extend our role as title partner will allow us to build on the fantastic awareness already generated by the partnership, deepen our connections with the communities surrounding the 13 Gallagher Premiership Rugby clubs and help us support local business partners with specialist advice and products tailored to their individual needs. Being able to welcome fans, including our own Gallagher colleagues and clients, back into stadiums has been brilliant and given us a powerful reminder of how sport can bring people and communities together.”
Adding to it, Mark Brittain, Chief Commercial Officer of Premiership Rugby, said: “Gallagher Premiership Rugby has never been more compelling and exciting as it is today and together, with Gallagher, we have found new ways to keep fans engaged, expand our audience and attract ever greater numbers, as we have continued to work together to grow the game. We’re delighted to have renewed our partnership and look forward to building on the last four years for the benefit of everyone involved in club rugby.
“In what has undoubtedly been a testing period for the sports industry, Gallagher has proved itself to be a strong ally and responsive partner ready to meet head-on the challenges the global pandemic levelled at the rugby community.”
Gallagher Premiership Rugby has established itself as a professional sports competition with a reach of more than 150 million households across 135 different territories. While BT Sport, who is the broadcaster of the competition saw a 16% growth in the average audience last season.
To mark the celebration of the extension of the partnership, Gallagher will be offering the Premiership Rugby fans a chance to win a VIP hospitality experience for 10 guests at the Final 2022, which will take place at Twickenham on June 18.