Premier League club Wolverhampton Wanderers has confirmed a deal with Getty Images, making it the club’s official photographic agency. Getty Images is one of the world’s leading companies in the visual communication sector.
The agreement between the two parties will see Getty images work closely with all of the club’s teams including Wolves Women, Wolves E-sports, and Wolves U-23 team. The prime focus will be to re-launch their integrated visual strategy.
The deal will see the creative insights teams of Getty Images assist on matters relating to the creation and distribution of content at Premier League club, with an intention to target over a million Getty Images’ customers globally. Their distribution channel would serve as a platform for further licensing processes.
Paul Gilham, Senior Director of Editorial Photography at Getty Images said, “Sport imagery lies at the very foundation of Getty Images. For over 25 years, we pride ourselves in being a partner to all in the industry and work hard to deliver outstanding service in the creation and distribution of world-class sports content. We are delighted to partner with Wolves and look forward to working with them on an integrated visual strategy which will bring stunning and engaging imagery to their fans around the world.”
Also, Getty Images’ photographers that specialize in e-sports will closely monitor the in-game imagery with the club to provide a better end product for the audience of both the parties concerned. On the announcement of this partnership, Max Fitzgerald, Wolves Head of Media also expressed excitement about working with Getty as he looks forward to the media team at Wolves creating progressive content.
Getty Images already has partnership deals in place with the biggest leagues and governing bodies of sports. These include ICC, PGA Tour, FIFA, UEFA, UFC, and Cricket Australia, amongst others. On average, over 50,000 sporting events are covered by their team of photographers and content creators. Wolves should benefit a lot in terms of their digital marketing with the help of this deal.