Premier League renews partnership with Panini

Panini has been associated with various activities at international events organised by the Premier League.

The Premier League has announced a renewal of their deal with Panini as the official sticker and trading card licensee. The contract was primarily signed in 2019.

Panini is known for sticker and trading card collection and always have been on the front foot for the last two years in all initiatives that the Premier League has taken.

The deal will have Panini assets featuring as part of free Maths content available to more than 18,000 teachers in England and Wales via the Premier League Primary Stars education programme.

In the past, Panini has also been associated with various activities at international events, which were organised by the Premier League, including shows like PL Mornings Live fan festivals run that gets telecasted in the US. The market-leading company for trading cards in the UK, Adrenalyn, have declared that the sales of Premier League Adrenalyn trading cards have doubled this season.

The company has also released the iconic Panini sticker album brand as the topmost collectable in England. All this because of Premier League sticker sales last season scaled to the highest level in the last 15 years. Gathering these numbers despite having to tackle the corona situation was humongous.

In the foreign nations too, Premier League collectibles are at an all-time high as Panini influence the strength of the Premier League brand worldwide for its exhaustive global network.

Premier League Chief Commercial Officer, Will Brass, said, “Stickers and trading cards are a great way for fans around the world to engage with the Premier League and its clubs.”

“Panini has been a great partner since becoming the Premier League’s official sticker and trading card licensee in 2019, and we look forward to continuing to build our relationship over the coming seasons.”

Mike Riddell, Panini UK Managing Director, said, “We are proud to be awarded the most prestigious license in the UK, and we relish the prospect of continuing to grow the market in the coming years.”

Peter Warsop, Panini Group Licensing Director, added, “Panini has ignited the Football collectables market in the USA, China and internationally. The Premier League will continue to attract new fans and collectors with Panini enjoying continued substantial growth both domestically and through 60-plus other International markets.”

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