The Premier League has inked a partnership with the industrial and automotive lubricants company Castrol. The deal is set to begin in January 2022.
Castrol in the past has partnered with the FIFA World Cup and the UEFA European Championships, but here they will aim to engage with fans from around the globe. China, South East Asian countries, Europe and the Middle East will be targeted areas. In England too, they will look to interact with fans and create a base.
The deal also includes Castrol sponsoring the Premier League Golden Awards show, featuring the Golden Boot, Golden Glove and Playmaker Award. They will also launch new awards that will enhance the present set of honours. This will be an opportunity for fans as well to cast their vote and have their opinion on players, performances and moments of the season.
Through this deal, Castrol aims to market its variety of electric-vehicle fluids top-notch performance lubricants and its developing service and maintenance business. The company will also show its products and services for its marine, industrial and energy clients.
Mandhir Singh, CEO of Castrol, said, “With our history of football sponsorship, we’re delighted to be partnering with the Premier League. This partnership gives us a great opportunity to showcase and market Castrol’s full range of existing and innovative new products and services to consumers and business customers. We’re looking forward to revealing some exciting new initiatives for passionate football fans across the world.”
Premier League Chief Executive, Richard Masters, said, “We are excited to be partnering with Castrol, a business with a proud heritage of supporting some of the best-known football and sporting competitions. Castrol is a truly international brand and we look forward to working with them to engage Premier League fans all over the world.”